Southwest Airlines Historical Advertising
A Look at Past and Present Southwest
Airlines Print Ads
Advertising has been an important
part of Southwest Airlines' storied history since 1971. This section of
our website is a collection of our more memorable advertisements from the
past. Collectively they tell the Southwest story in an entertaining way.
We think you will get a kick out of them.
The advertising gallery consists of
print and video
A note of caution -- many of these
files are quite large (30k - 105k). As a result, they may take longer to
reach you, depending upon the speed of your modem. You might need some
patience to view many of these print advertisements.
Collection of Advertisements from Southwest Airlines!
- How Do We Love You?
From Southwest Airlines Magazine Vol. 1, No.
1, this ad features the entire Southwest flight schedule between our
first three cities.
- Love Is Still Our
Field (1974) (30k)
Dallas Love Field has been Southwest's home
since our first day. With the opening of Dallas/Ft. Worth International
Airport in 1974, other airlines moved expecting Love Field to close. The
fight to stay would end in 1979 with passage of the Wright
- We're Spreading Love
As Southwest Airlines grew larger, distances across
Texas grew smaller. By 1977 we covered the state (except for service to
Amarillo that started in 1978).
- You Choose Who Sits
Next To You (1984) (62k)
Not only is Southwest Airlines' open
seating more efficient, you can sit where you want. You could even sit
next to the chairman of a major airline.
- The Company Plane
Business flyers have come to rely on Southwest
Airlines over the years. High frequency, low fares, and great service
make flying Southwest like having your own company plane.
- One More Important
Meeting (1986) (65k)
With lots of flights to the cities we serve,
Southwest Airlines can take you to all your meetings, including the most
important - back home.
- Fun Fares (1987)
The introduction of Southwest Airlines' advance-purchase
Fun Fares SM opened the leisure market for many travelers. Now you could
fly just for the fun of it.
- You Have To Run Some
Incredible Routes (1991) (68k)
Southwest Airlines began
sponsoring sports teams in the late 80's. It was a natural fit;
following your favorite team is easy on Southwest. With convenient
flights at the lowest fares around, making touchdowns is easy.
- Just About Anywhere
You Go (1991) (73k)
Hoops fans never have to miss a game with
Southwest Airlines. With lots of flights and low fares, it's easy. Look
for this ad in college and pro basketball programs across our system.
But before the next game, you may want to get some practice
- All Airlines Operate
Within A Budget (1992) (105k)
Sure, all airlines operate within a
budget, but not necessarily yours. Luckily you can always count on
Southwest Airlines for affordable fares.
- We'd Like To Match
Their New Fares (1992) (67k)
In 1992 "value" was the fad sweeping
the airline industry. At Southwest we stuck with the everyday low fares
we've always had, and always will.
- Liar, Liar (1992)
If you're thinking that another airline is number one in
Customer Satisfaction, think again. In 1991, Southwest Airlines had the
fewest customer complaints per 100,000 passengers of all major airlines,
a feat we duplicated in 1992, 1993, 1994, 1995, and 1996.
- Winning Isn't
Everything (1993) (68k)
No other airline has captured the Triple
Crown as first in Customer Satisfaction, Baggage Handling, and On-time
Performance for even a single month. In 1992 Southwest Airlines did it
for the entire year! Not content, we won it again in 1993, 1994, 1995,
- We Came, We Saw, We
Kicked Tail (1993) (48k)
To celebrate our victory in 1992 as the
first annual Triple Crown winner, a one-of-a-kind trophy was
commissioned for a one-of-a-kind airline. We've been busy updating the
year ever since.
- Every Seat, Every
Flight, Everywhere (1994) (52k)
"airline-within-an-airline" competitors faced off against Southwest in
1994. While other carriers may offer low fares on a handful of routes,
only Southwest Airlines offers low fares on every seat of every flight,
to every city we serve.
- How Committed
Is Our President to Your Shipping? (1994) (80k)
This Cargo ad
from 1994 shows just how committed our President is to your shipping.
Let's just say it's something he lives with every day.
- The All-Time On-Time
Airline (1995) (37k)
The U.S. Department of Transportation began
recording airline statistics in September of 1987. For the overall
recording period, Southwest Airlines is number one in On-time
- Why Surf The Internet
When You Can Fly It? (1995) (34k)
Southwest Airlines is spreading
the word about our Home Gate through newspapers, magazines, and
- The Florida State
Faresm (1996) (59k)
On January 15, 1997 Southwest
began service to Jacksonville, our fourth Florida destination. Travel
from Ft. Lauderdale to Jacksonville, or any of our other published
intra-Florida service, was just $59 one-way. (Fare does not include $3
- Go, See, Do (1996)
Southwest Airlines - A Symbol of Freedom. At Southwest
Airlines, we fly so you can too.
the Country (1998) (78k)
With Ticketless Travel Online available
on the Southwest Airlines web site, you are free to browse about the
country from your own P.C.
- The Freedom Ads:
Freedom to Face the Neighborhood Bully. Even if the Neighborhood is 500
Miles Away. (1998) (89k)
Freedom to Race Against Father Time and Win. (1998) (88k)
Freedom to Say to a Friend of 11 Years, "Congratulations and Nice to
Meet You." (1998) (88k)
Freedom to Teach Texans Everywhere the Importance of Hubcaps as
Ambience. (1998) (88k)
- Sports Advertising:
Airlines. The Low Fare Champion. (Rodeo) (1998) (47k)
Airlines. The Official Airline of the Texas Rangers. (Baseball) (1998)
do Southwest Airlines and a Zamboni® have
in common? (Hockey) (1998) (88k)
- Home Gate (1999) (44k)
one of the many Customers who is in LUV with the picture of the
previous Home Gate? Here is a copy for you to remember!
Updated August 25,